Brand awareness and marketing campaign for Syn Hub

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Project Title: Brand awareness and marketing campaign for Syn Hub
Author: Mr. Grishma Gurung
Advisor: Mrs. Sumaia Farzana
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Gurung, Grishma. (2017). Brand awareness and marketing campaign for Syn Hub. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship is conducted at Syn Hub by Synergy Technology which is a co working space modernly designed for startups and business related to IT sector. The main objective of this study is to create brand awareness. The goal of this study is to attract foreigners through different marketing strategies. The study also found that each elements of marketing mix depends not only on the company and its activities but also on the competitors and time. All marketing elements are interrelated and should be seen in the whole of their actions. These instruments operate most efficiently when all the elements are combined and working together. Some items may have greater importance than others; it depends mainly on the company’s strategy and its activities. Syn Hub is a service providing company so the provision of service will be a key element. As the intern was placed in the sales and marketing department, all most all of the activities performed were marketing. This study is qualitative study as the sample size was typically small and data was gathered through group discussions and observations. The results found that foreigners were still quite unaware about the company and the services it had to offer.

To promote and increase the brand awareness of the company through social media marketing, we created the promotion campaign called “Songkran Promotion”, uploaded the visual contents in the social media platforms, designed the promotion materials and  so on. The main targets are for these promotions was foreign residence living nearby apartments.

Keywords:  Brand awareness, Qualitative, Marketing.


Brand awareness and marketing campaign for Syn Hub

Faculty of Business Administration, Siam University, Bangkok, Thailand

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