Social media marketing and promotion internship at Syn Hub Co-Innovative Space

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Project Title: Social media marketing and promotion internship at Syn Hub Co-Innovative Space
Author: Mr. Prasiddha Palikhe
Advisor: Mrs. Sumaia Farzana
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Prasiddha Palikhe. (2017). Social media marketing and promotion internship at Syn Hub Co-Innovative Space . (Cooperative Education). Bangkok: Siam University.


Abstract

The goal of this internship is to learn and observe the practical aspects of marketing.  The main objective of this study is to observe how social media marketing techniques influence the decision of the customer and on loyalty of the customer. This study is conducted to know the importance of social media marketing to increase the brand awareness of the company globally.

Syn Hub Co-innovative space is community, which provides platform for the new start-ups, entrepreneurs and other businesses and individuals to shape their future. Syn Hub is a business complex, which provides consultant, tools and design and suitable environment for the businesses for their success.

Although the main objective if this study is about social media marketing, however other task such as event management, photography, videography and so on were also done accordingly.

To promote and increase the brand awareness of the company through social media marketing, we created the promotion campaign called “Songkran Promotion”, uploaded the visual contents in the social media platforms, designed the promotion materials and so on. The main target are for these promotions was foreign residence living nearby apartments.

Keywords:  Social media marketing, foreign customers, customer engagement/ brand awareness.


Social media marketing and promotion internship at Syn Hub Co-Innovative Space

Faculty of Business Administration, Siam University, Bangkok, Thailand

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