Marketing through digital platform in Syn-hub Co-innovative space

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Project Title: Marketing through digital platform in Syn-hub Co-innovative space
Author: Ms. Jastina Singh Thakuri
Advisor: Mrs. Sumaia Farzana
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Thakuri, Jastina Singh. (2017). Marketing through digital platform in Syn-hub Co-innovative space. (Cooperative Education). Bangkok: Siam University.


Abstract

This internship is conducted at Syn Hub Co- innovative Space, where the main objective was to be helpful with our abilities to make the company reach its brand exposure goals to more of international customers rather than the usual Thai customers, via various marketing approaches such as online marketing and also offline marketing.

SYN HUB is where makers, trend-setters, visionaries and creators meet up to deliver fantastic outcomes. Something other than a collaborating space, occasion setting, learning extension or get together spot, SYN HUB is a group that endeavors to draw out the best in each individual that strolls through our entryways. We develop a situation of working, sharing, organizing, enhancing, fusing and rousing and are drive to give just the best to individuals and group.

Even though the main purpose of internship was working in marketing department of this particular company, but the overall assisting work such as barista work, event organizing, photography, videography etc. were also assisted accordingly.

To reach to the potential international customers and expose this specific brand to them, we basically designed various promotional ideas that could be used to attract the international customers such as “buy one get one free coffee offer”, “Songkran promotion offer” and many more, and published it on digital platform such as official Syn Hub face book page and also its Instagram account. Heavy digital promotion was done, and to assist this promotion, we also distributed brochure’s hinting promotional prices of co-working space in the nearby area apartments where statistically many foreigners were shown to be living.

Keywords:  Digital marketing, international customers, brand exposure.


Marketing through digital platform in Syn-hub Co-innovative space

Faculty of Business Administration, Siam University, Bangkok, Thailand

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