Study on the Optimization of Performance Management in Private Education Groups Taking Shenghong Education Group as an Example

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Title: Study on the Optimization of Performance Management in Private Education Groups Taking Shenghong Education Group as an Example
Author: Cai Leiting
Advisor: Dr. Zhang Li
Degree: Master of Business Administration
Major: International Business Management
Faculty: Graduate School
Academic year: 2566 (2023)
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Published:

MCU
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MCU Ubonratchathani Journal of Buddhist Studies (JOBU), Vol.5 No.2 May-August 2023  (pp.583-594)| วารสารพุทธศาสตร์ มจร.อุบลราชธานี ปีที่ 5 ฉบับที่ 2 พฤษภาคม-สิงหาคม 2566, หน้า 583-594

Abstract

The concept of education group originated in the late 1990s. With the maturity and development of the education group model, many schools have gradually explored and summarized their education group model. As a representative of China, Shenghong Education Group continues to expand in scale, and the management contradictions and problems faced during the group’s transformation process are pretty prominent. The performance management of faculty and staff is one of the critical issues that the group urgently needs to solve. The objectives of the study of this paper are:1. To improve the efficiency of group management and improve employee satisfaction with the current performance management assessment model implemented by the group; 2. To reduce the work deviation of employees, improve the efficiency of group performance management, and match the performance evaluation method with the overall strategic goal of the enterprise; 3. To improve the effectiveness of team performance management, this paper optimizes the communication channels in performance management to improve the effectiveness and symmetry of the communication between the team and employees, and timely communicate and feedback the performance results; 4. To stimulate the creativity and enthusiasm of employees and improve the enthusiasm and creativity of employees in performance management, the group’s performance management goal setting is optimized. This study adopts a quantitative research method, with Suqian Shenghong Education Group as the research subject. Through a questionnaire survey, it investigates its existing performance management model and employees’ satisfaction with the existing model, exploring the problems in its current performance management model. Using Maslow’s demand theory, Management by objectives theory analysis, we found that Shenghong Education Group’s current performance management model has many problems: weak correlation between performance goal setting and the group’s strategic goals, weak symmetry and timeliness of performance management communication, low satisfaction of employees with the current performance management model, and performance management methods can not stimulate employees’ enthusiasm and creativity. The conclusion drawn from the research is that by combining the guarantee of enterprise performance system and software technology platform, the performance management assessment mode of the group has been improved, management rules have been simplified, symmetry and timeliness of performance communication have been strengthened, and the setting of performance goals has been optimized. Ultimately, the optimization of performance management of the group has been achieved, solving the problems studied, and providing important strategic guidance for the future development of the group. At the same time, it also provides a reference basis for the performance management optimization of private education enterprises in the same stage of transformation and improvement as Shenghong Education Group.

Keywords: private education group, performance management, management optimization


Study on the Optimization of Performance Management in Private Education Groups Taking Shenghong Education Group as an Example

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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