| Title: | Comprehensive Marketing Internship Report: Exploring Digital Marketing Strategies and Insurance Product Dynamics |
| Author: | Miss Pratigya Dahal |
| Advisor: | Mr. Michael Slater |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 3/2566 (2023) |
Abstract
This report provides an in-depth account of a four-month marketing internship centered on the intersection of digital marketing strategies and insurance product promotion. The internship aimed to bridge the gap between theoretical knowledge and practical application, offering valuable insights into the complexities of the insurance industry, supply chain management, and developing technical skills essential for future marketing careers.
IME Life Insurance, a leading player in the insurance sector, served as an excellent learning ground. As a marketing intern, I was tasked with enhancing brand awareness, driving website traffic, and conducting comprehensive competitor analyses to inform strategy development. The experience also involved overcoming challenges such as cultural barriers, which were addressed through adaptive strategies honing individual and collaborative problem-solving abilities.
Ultimately, this report encapsulates the dynamic relationship between digital marketing and insurance product promotion, highlighting the importance of strategic planning and adaptability in achieving marketing success within the insurance industry.
คำสำคัญ: digital marketing, insurance product dynamics, IME Life Insurance, strategy development
Mr. Michael Slater, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2566 (2023)