| Title: | Content Creation and Strategy: Driving Digital Engagement at SMP Pvt. Ltd. |
| Author: | Ms. Akanchhya Baniya |
| Advisor: | Dr. Cheol Je Cho |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 3/2566 (2023) |
Abstract
The Cooperative Report entitled “Content Creation and Strategy: Driving Digital Engagement at SMP Pvt. Ltd.” provides an insight into Content creation, marketing, and customer relationship management at Social Media Promotion Pvt. Ltd. (SMP), a well-known digital marketing agency in Kathmandu, Nepal which has been operating for 11 years. SMP has established itself as a prominent participant in Nepal’s digital marketing environment, focusing on social media management in particular.
The report examines SMP’s operational dynamics, focusing on the agency’s goal, vision, and client-centric approach. There are two primary objectives: 1) To give prospective professionals insightful perspectives into the day-to-day workings of the marketing sector at an agency such as SMP and to convey important knowledge. 2) The report seeks to provide practical insights for navigating the ever-changing marketing landscape by examining agency operations, digital technologies, and tactics for boosting brand visibility.
Ultimately, the paper reflects on the enriching journey at SMP, providing useful insights into the agency’s operating framework as well as the Nepalese digital marketing scene. Readers can obtain a better understanding of the industry’s complexities and the important contributions made by organizations like SMP.
Keywords: Digital Marketing, Content Creation, Customer Relationship
Dr. Cheol Je Cho, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2566 (2023)