| Title: | Developing an Entrepreneurial Skills Enhancement Model for Students at Application-Oriented Universities in Central China |
| Author: | Kang Yaqi |
| Advisor: | รศ. ดร.บุญมี เณรยอด – Assoc. Prof. Dr. Boonmee Nenyod & Dr. Lee Hsing Lu |
| Degree: | ปรัชญาดุษฎีบัณฑิต สาขาวิชานวัตกรรมการบริหารการศึกษา – Doctor of Philosophy Program in Educational Administration Innovation |
| Major: | ปร.ด. นวัตกรรมการบริหารการศึกษา – Ph.D. in Educational Administration Innovation |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | ตีพิมพ์ในวารสาร (Journal Name) Journal of Educational Innovation and Research, Institute of Educational Innovation and Research of Suvarnabhumi Volume 10, Issue 4 October-Decenber 2026 Click นำเสนอในที่ประชุมวิชาการ (Conference) The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.79-91) Click PDF |
Abstract
With the rise of the entrepreneurial boom, enhancing entrepreneurial skills among students in application-oriented universities in Central China has gained increasing attention. However, students in this region exhibit significant deficiencies in entrepreneurial knowledge, practical operations, and innovative thinking. Given this, this study conducted an in-depth analysis to examine the root causes of these issues. Subsequently, based on the actual situation in Central China and the characteristics of the application-oriented universities, an innovative model for enhancing entrepreneurial skills was proposed, incorporating multi-dimensional initiatives.
The study employed a questionnaire survey of graduates from five application-oriented universities in the central region, as well as interviews with teachers, students, entrepreneurs, and HR professionals. Employing a mixed-methods approach, the study combined stratified and purposive sampling to select a representative sample of 12 universities, including Hunan University, Central South University, Wuhan University, Zhengzhou University, and Henan University.
This study examined the effectiveness of the entrepreneurial skills enhancement model in application-oriented universities in Central China, aiming to align educational outcomes with labor market demands. The research examined the specific entrepreneurial skills enhancement that students require and the skills employers expect, aiming to develop a tailored operational model that meets these needs.
The findings reveal that business planning and strategizing provide a comprehensive guide for entrepreneurial actions, serving as a crucial basis for investment decisions and acting as the driving force behind the joint efforts of entrepreneurial teams and collaborators, offering essential support for business operations. A more conservative mindset prevails here compared to the more progressive southern regions. The study emphasizes the importance of transforming attitudes towards entrepreneurial education by cultivating a culture of innovation and risk-taking. The developed model provides practical recommendations for enhancing entrepreneurial education, promoting regional economic growth, and aligning with national development policies.
This study offers valuable insights for policymakers, educators, and stakeholders, proposing a comprehensive and practical approach to entrepreneurship education in Central China, ultimately empowering a new generation of entrepreneurs.
Keywords: entrepreneurial skills enhancement, Central China, application-oriented universities
6319000022 Kang Yaqi, 2568 (2025), Advisor: รศ. ดร.บุญมี เณรยอด – Assoc. Prof. Dr. Boonmee Nenyod & Dr. Lee Hsing Lu, ดุษฎีนิพนธ์ (Dissertation), ตีพิมพ์ในวารสาร (Journal Name): Journal of Educational Innovation and Research, นำเสนอในที่ประชุมวิชาการ (Conference), The 17th National and International Academic Conference 2024, ปริญญาเอก (Doctorate Degree), บัณฑิตวิทยาลัย (Graduate School), ปรัชญาดุษฎีบัณฑิต สาขาวิชานวัตกรรมการบริหารการศึกษา – Doctor of Philosophy Program in Educational Administration Innovation, ปร.ด. นวัตกรรมการบริหารการศึกษา – Ph.D. in Educational Administration Innovation, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
