Project Title : Development strategies of small and microcross border e-commerce enterprises
By : Liu Kai
Advisor : Dr. Kuang Jinrong
Degree : International Master in Business Administration
Major : Business Administration
Faculty : Graduate School
Academic year : 2017
As a new type of industry, cross-border e-commerce invites many small and micro enterprises to participate in it, and forms its common characteristics. It is different from the traditional foreign trade enterprises. It has put forward new requirements on China’s cross-border logistics, cross-border transaction, customs inspection and talent training. Under such circumstances, it is of great theoretical and practical significance to discuss how to support the development of small and micro cross-border e-commerce enterprises from these aspects.
This article is discussed from six chapters. The first chapter is the introduction, which introduces the background and the meaning of the topic, the contents and methods, the thinking and the possible innovation and lack, and briefly discusses the related research results at home and abroad. The second chapter is the related concepts and theories of small and micro cross-border e-commerce enterprises. Combining the concept of cross-border e-commerce and the concept of small and micro enterprises in our country, the significance of small and micro cross-border e-commerce enterprises is first defined, the necessary conditions for the formation and development of cross-border e-commerce enterprises are put forward, and the small and micro cross-border e-commerce enterprises in China are summarized. The third chapter introduces the current situation and trend of small and micro cross-border e-commerce enterprises in China, discusses the problems encountered in the operation of small and micro cross-border e-commerce enterprises in China, and analyzes the causes of these problems. The fourth chapter takes Xiang business limited company as a small and micro cross-border e-commerce enterprise in China. The representative of the industry analyzed the existing problems of the enterprise, and combined with the solution of the fifth chapter, gave relevant proposals. The sixth chapter is the conclusion and prospect, summarizes the problems and ideas of small and micro cross-border e-commerce enterprises in China, and looks forward to the future development of small and micro cross-border e-commerce enterprises in China.
Keywords: Research on Countermeasures, Operation mode, Cross-border E-commerce
Development strategies of small and microcross border e-commerce enterprises
International Master of Business Administration (IMBA), Siam University, Thailand