June 21, 2026
| Title: | Digital Marketing and Brand Expansion Experience at Poshilo Foods |
| Author: | Suyog Munikar |
| Advisor: | Mr. Raj Sankrit |
| Degree: | Bachelor of Business Administration Program in Finance and Investment (International Program) |
| Major: | B.B.A. Finance and Investment (International Program) |
| Faculty: | Business Administration |
| Semester/Year: | 2/2568 (2025) |
Abstract
This report titled “Brand Development and Marketing at Poshilo Foods Products Pvt. Ltd.” explains my four months experience at Poshilo Foods Products. I worked as a Junior Marketing Associate and was involved in a variety of responsibilities related to digital marketing, traditional marketing, brand development, 14 e-commerce operations, and business expansion activities. The objective of the study was to incorporate my theoretical knowledge learned in my class in real corporate world, to better understand the functions of corporate FMCG startup company, to gain a hands-on experience of decision-making process in organizations. The internship provided an excellent opportunity to apply the theoretical concepts learned during my academic studies, particularly in areas such as international business, consumer behavior, Project management, and strategic management. Through practical exposure, I gained valuable insights into the health food industry of Nepal, international market expansion, and real-world business operations. Overall, the internship experience enhanced my professional skills, improved my understanding of business management practices, and prepared me for future career opportunities
Keywords: brand development, digital marketing, e-commerce operations, market expansion, decision making, international business
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