| Title: | Driving Strategic Growth: A Comprehensive Overview of Marketing Initiatives at Sowa Healthcare |
| Author: | Ms. Aryaa Chitrakar |
| Advisor: | ดร.ศตเนติ เนติภัทรชูโชติ – Dr. Stanati Netipatalachoochote |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
The report “Driving Strategic Growth: A Comprehensive Overview of Marketing Initiatives at Sowa Healthcare” focuses on the implementation of marketing strategies to enhance Sowa Healthcare’s brand presence and audience engagement. This cooperative education report details the tasks undertaken as a marketing intern. The goals of the study are (1) To apply theoretical understanding of marketing, (2)To comprehend healthcare marketing, (3) To cultivate organizational skills.
The assigned responsibilities are described in the report, along with solutions to problems including high employee turnover, capacity issues, competition, budgetary restraints, technological difficulties, cash flow problems, and unhappiness among the employees. Through this position, which also gave me insights into healthcare marketing and strategic planning, I learned accountability, time management, and adaptation in a dynamic setting.
Keywords: Healthcare marketing, Strategic Growth, Brand Enhancement, Market Research, Content Creation, Event Organization
ดร.ศตเนติ เนติภัทรชูโชติ – Dr. Stanati Netipatalachoochote, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)