| Title: | Empowering Digital Finance: Exploring IME Pay’s Journey |
| Author: | Diya Shrestha |
| Advisor: | อาจารย์กวิน กตัญญทวีทิพย์ – Mr. Kavin Katanyutaveetip |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
The report titled “Empowering Digital Finance: Exploring IME Pay’s Journey” dives into the world of IME Digital Solution Limited, a vital part of the IME Group, known for its diverse ventures across various industries. With a spotlight on IME Pay, Nepal’s leading digital wallet, I unravel the company’s goals, strategies, and how it operates.
IME Pay is a game-changer in Nepal, allowing people to do digital transactions easily. The company’s aim is to make finance simpler for everyone, whether they’re using a bank or not. This report gives us a peek into the world of IME Digital Solution Limited and IME Pay, showing us what they’re good at, what challenges they face, and how they can keep growing in the fast-paced world of digital finance.
During a 16-week internship with the Marketing Department, the student learned practical aspects along with theories related to Integrated Marketing Communication, Brand Management, and Advertising and Sales Promotion. The internship focused on understanding the importance of brand management, the impact of marketing communications, advertising strategies, and CRM. Overall, this experience provided valuable insights essential for career development.
Keywords: Digital finance, Nepal, digital wallet, partnerships, internship, advertising, CRM
อาจารย์กวิน กตัญญทวีทิพย์ – Mr. Kavin Katanyutaveetip, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)