| Title: | Exploring Digital Media Dynamics at Arbitrary Digital Marketing |
| Author: | Yash Pareek |
| Advisor: | อาจารย์กวิน กตัญญทวีทิพย์ – Mr. Kavin Katanyutaveetip |
| Degree: | บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
The internship report titled “Exploring Digital Media Dynamics at Arbitrary Digital Marketing” delves into the operations of the Media department and client interactions at Arbitrary Digital Marketing, a comprehensive advertising agency engaged in a spectrum of marketing activities, Through the Line (TTL) strategies. The primary objectives of this report are twofold: firstly, to gain insights into the functioning of an advertising agency in Nepal, and secondly, to comprehend the role played by the media department in managing clients at Arbitrary Digital Marketing.
Arbitrary Digital Marketing, as a marketing agency, prioritizes enhancing the brand presence of its clients in the market. The internship spanned 16 weeks within the Department, during which the intern underwent a blend of practical learning and theoretical concepts encompassing Integrated Marketing Communication, Brand Management, and Advertising and Sales Promotion. This immersive experience shed light on crucial aspects such as brand management significance, the influence of marketing communications, advertising strategies, and customer relationship management, all of which are pivotal for future career advancement in the industry. Notably, public relations emerged as a cornerstone throughout the 16-week internship period, further enriching the learning journey.
Keyword: Integrated Marketing Communication, Brand Management, and Advertising and Sales Promotion
อาจารย์กวิน กตัญญทวีทิพย์ – Mr. Kavin Katanyutaveetip, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)