Exploring how an advertising and marketing agency functions in the context of Nepal

Abstract

This cooperative education report was developed during an internship at Welcome Advertising and Marketing Pvt. Ltd. (WA) and its sister company, Welcome Event Management Pvt. Ltd. (WE). WA is a Nepalese advertising agency that has been in the industry for more than three decades. WE is an event planner and a sister company of Welcome Group (WG) and falls under the same umbrella as WA. The coop provided firsthand experience in understanding the advertising and marketing industry in the Nepalese market, as well as how an event planning company functions. During this 16-week internship, various duties and responsibilities were undertaken, including content writing, client servicing, collaboration and coordination with the advertising department’s marketing and creative departments, and event management. This was an opportunity to obtain important insights into the prospects, difficulties, and dynamics of Nepal’s advertising and marketing by fully immersing in the dynamics of Nepal’s advertising and marketing landscape and understanding what goes on behind managing an event. This paper provides insights into the experience gained throughout the internship program. It attempts to shed light on how these agencies operate in Nepal. This paper offers insights into the experiences gained during the internship program. It attempts to shed light on how these advertising agencies and event planners operate in Nepal.

Keywords: advertising sector, agency, market, Nepalese market

Mr. Michael Slater, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)