Handling Marketing for Goldstar Shoes

Abstract

This report, “Goldstar,” focuses on academic and industrial research at Goldstar. The research focuses on the success of Goldstar shoes and why India and China are still leading in the shoe market despite Goldstars various marketing strategies. The study’s objectives were: (1) To examine the strategies employed by Goldstar Shoes to achieve its success, including its focus on quality, affordability, and innovation; (2) To investigate consumer perceptions and preferences regarding Goldstar Shoes; and (3) To identify opportunities and challenges facing Goldstar Shoes in the evolving footwear industry landscape.

The Nepalese footwear industry, exemplified by Goldstar Shoes, has experienced significant growth and transformation in recent years. Originating from a necessity-driven demand in ancient times to combat harsh weather conditions, the industry has evolved into a modern, thriving sector poised for international expansion. I was assigned to work as an intern in Goldstar’s marketing and branding department from January 22nd, 2024, to May 10th, 2024. The primary responsibilities include understanding consumer preferences, trends, and competitor strategies, managing the company’s social media, assisting in marketing campaigns, and researching influencers to collaborate on sponsored content and promotional campaigns.

Keywords: Goldstar, quality, affordability, innovation, modern

Mr. Michael Slater, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)