| Project Title: | Internship experience at Siam – edu: Focus on the overall marketing strategy |
| Author: | Miss Pratima Kandel |
| Advisor: | Dr. Chanatip Suksai |
| Degree: | Bachelor of Business Administration (International Program) |
| Major: | Finance and Banking |
| Faculty: | Business Administration |
| Semester / Academic year: | 2/2017 |
Citation
Kandel, Pratima. (2017). Internship experience at Siam – edu: Focus on the overall marketing strategy. (Cooperative Education). Bangkok: Siam University.
Abstract
The internship is conducted at Siam i-Edu Center, which enables students to achieve an enhanced level of success in mainstream schooling through interactive learning using Multimedia content. The objective of this report is to explore the marketing and promotional strategies in educational sector in Thailand. Through what I have seen and observed, I have analyzed that Siam I- Edu has been keeping the key marketing principles into consideration. It has been able to provide the company with larger audience. Even though the situations may not be same all the time but these principals can surely be effective after it is modified. Even though the core principle remains the same.
The key findings of the internship report can be divided into three parts. The first is that there is a great significance of brand name in educational sector. The other one is that promotions and marketing does not just cause through exposure in social media and multimedia. The last one is that we can efficiently maintain indirect customer relationship through referrals and correspondences and not an overall publicity of the organization and its services. Apart from this, there are some minor findings of the organization. Lastly, this report portrays the work experience, learning, pictures and information of Siam i-Edu center.
Keywords: Multimedia, Marketing, Branding.
Internship experience at Siam – edu: Focus on the overall marketing strategy
Faculty of Business Administration, Siam University, Bangkok, Thailand