| Title: | The Influencing Factors of Employees’ Job Satisfaction in Nanjing Sanfu Department Store |
| Author: | Li Lin |
| Advisor: | ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | นำเสนอในที่ประชุมวิชาการ (Conference) The 18th National and International Academic Conference “Sustainable Horizon: Transforming Ideas into Impact” 6-7 August 2025 (pp.636-650) Click PDF |
Abstract
Job satisfaction refers to the affective and cognitive evaluation of their work environment, roles, and organizational treatment. In China-Mainland, the issue of store employees’ dissatisfaction with their jobs has received continuous attention from managers, which is especially true in the retail industry. This issue negatively influences both the long-term development of the hospitality industry and the career growth of employees.
Based on Equity Theory and Social Cognitive Theory, this study systematically examines how perceived justice, self-efficacy, and job burnout influence employees’ job satisfaction in Nanjing Sanfu Department Store. Given the above considerations, this study explored the factors influencing employee satisfaction in Nanjing Sanfu Department Store, focusing on three key determinants: 1) perceived justice, 2) self-efficacy, and 3) job burnout.
This is a quantitative study. A questionnaire survey was conducted to examine the influence of perceived justice, self-efficacy, and job burnout on job satisfaction. The participants were 75 employees (40 females, 35 males) who have worked in Nanjing Sanfu Department Store.
Linear regression analyses showed that, 1) perceived justice and self-efficacy had a positive influence on job satisfaction, 2) self-efficacy had a positive influence on job satisfaction, and 3) job burnout had a negative influence on employees’ job satisfaction. By clarifying the influencing factors of employees job satisfaction, this study helps store managers adopt feasible response strategies to promote employees’ career development and the healthy development of the company.
Keywords: perceived justice, self-efficacy, job burnout, job satisfaction, retail industry
6717195005 Li Lin, 2568 (2025). Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, สารนิพนธ์ (Independent Study), The Influencing Factors of Employees’ Job Satisfaction in Nanjing Sanfu Department Store, นำเสนอในที่ประชุมวิชาการ (Conference), The 18th National and International Academic Conference 2025, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
