Marketing Strategies to Mobile Users for Service Applications

Estimated reading time: 1 min
Project Title: Marketing Strategies to Mobile Users for Service Applications
Author: Jesse Rinne
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: International Business Management
Faculty: Graduate Schools
Academic year: 2022


12th National and International Academic Conference “Innovation and Management for Sustainability” 9-10 July 2020


Rinne, Jesse. (2022). Marketing strategies to mobile users for service applications. (Master’s independent study). Bangkok: Master of Business Administration Siam University.


The purpose of this research was to go explore problems and solutions associated to mobile uses service application marketing. The study was conducted based on previous written information regarding the matter on this ever-growing market area and is multidimensional and involves several challenges. However, these challenges and risks can be significantly reduced or avoided altogether.

The most important keys to success are awareness of risks from the beginning, as well as thorough planning and seamless cooperation between marketing and product development, without forgetting the needs of the end user and customer-oriented thinking with constant technological advancement, it is also important to remember to maintain the position and customer base achieved in order to be able to build a long-term customer relationship and thus achieve the best possible benefit. The prerequisites for this are constant updates and improvement of the application and the monitoring of the market situation as well as potential competitors.

Keywords: marketing strategies, mobile users, service application.

Marketing Strategies to Mobile Users for Service Applications

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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