June 21, 2026
| Title: | Marketing Strategy and Digital Content Execution at Chef Nepal and The Society – Fine Dining, Redefined |
| Author: | Birangana Reule |
| Advisor: | ดร.หญิง ซานี่ – Dr. Yhing Sawheny |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Year: | 2/2568 (2025) |
Abstract
This cooperative education report presents the practical learning experience gained during a six-month internship at Chef Nepal, where I worked as a Sales and Marketing Intern while also supporting marketing activities for its associated hospitality brand, The Society – Fine Dining, Redefined. The internship provided exposure to digital marketing, branding, sales promotion, sponsorship coordination, and content-driven marketing strategies within the culinary and hospitality industry. During the internship, I was involved in content planning, campaign execution, audience engagement, and promotional activities across digital platforms. A major contribution of my internship was supporting the Chef Nepal Membership campaign through marketing strategy and content planning, which contributed to strong audience engagement and multiple chef registrations through digital promotion. I also supported marketing campaigns for The Society, including promotional and event-based campaigns aimed at increasing brand visibility and customer engagement. Overall, this internship experience enhanced my understanding of digital marketing, branding, sales integration, and strategic communication while strengthening my professional and creative skills in a real working environment.
Keywords: Digital Marketing, Branding, Hospitality Marketing, Audience Engagement, Content Marketing, Sales Promotion, Culinary Industry, Social Media Marketing, Event Promotion, Customer Engagement
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