Introduction to Product Development and Market Extension at Malee

Last modified: October 20, 2022
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Project Title: Introduction to Product Development and Market Extension at Malee
Author: Miss Manzala Basnet
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2019

Citation

Basnet, Manzala. (2019). Introduction to product development and market extension at Malee. (Cooperative Education). Bangkok: Siam University.


Abstract

This report is conducted at Malee Group Public Company Limited which is a manufacturer and distributor of canned fruits, UHT and pasteurized fruit juices in domestic as well as international markets. It is one of the most renowned non-alcoholic beverage manufacturers in Thailand. Not, only this, it also engages in Contract Manufacturing Business in which the Company manufactures beverage products for other brand owners both domestically and internationally. The main objective of this research is to analyze all the contributions I have made as an intern in the organization that I am working for. This report is also prepared in order to fulfill the course requirement of Siam University. Through this internship, I was able apply the knowledge and skills I got from the classroom lectures, in the real world. Similarly, I have also learned a lot about the market as well as the consumers with the help of field visits and the findings I came up with. Lastly, I believe all the responsibilities have given me an idea about corporate culture which has helped me know how we should work in an organization.

Keywords: non-alcoholic beverage, market strategies, product development, advertising.


Introduction to Product Development And Market Extension at Malee

Faculty of Business Administration, Siam University, Bangkok, Thailand

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