Operations of a marketing agency

Last modified: January 28, 2023
Estimated reading time: 1 min
Project Title: Operations of a marketing agency
Author: Miss Yashaswee Rana
Advisor: Mr. Ashutosh Mishra
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Banking
Faculty: Business Administration
Semester / Academic year: 2/2022

Citation

Rana, Yashaswee. (2022). Operations of a marketing agency. (Cooperative Education). Bangkok: Siam University.


Abstract

The report, titled “Operations of a Marketing Agency,” focuses on the examination, research, and analysis of the marketing operations of V-Chitra, a full-service 360-degree marketing agency. This cooperative education report highlights the job experience of various tasks completed as a marketing intern.

The Objectives of the study are to

  • Learn, improve, and apply theoretical skills learned in classrooms in professional contexts.
  • To have a better understanding of a marketing agency.
  • Examine the organization’s an advertising and marketing initiatives.
  • To assess the brand development research initiatives of the firm.

I was a working as an intern in the marketing department of the corporation. My primary duties were to work towards branding, marketing campaign development, research,and event planning for our various clients.

This study explains all of the roles and responsibilities assigned during cooperative education.

During the internship, it was determined that market research, competitive analysis, and effective planning might be used to tackle the problems faced at work. As this example, I learned more about professional skills like confidentiality and working under duress, as well as how to work effectively in a team, all of which are important for my future career advancement and profession.

Keywords: Market research, Professional skills, Teamwork, Time management.


Operations of a marketing agency

Faculty of Business Administration, Siam University, Bangkok, Thailand

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