Enhancing Digital Engagement: Insights from GazzabKoo Magazine’s Social Media Strategy

Abstract

This report details my 16-week experience as a Social Media Manager at GazzabKoo Magazine, where I managed the magazine’s social media and digital marketing efforts. It describes how I applied academic knowledge to practical situations, emphasizing tasks like branding, content creation, and audience engagement. Working on GazzabKoo’s social media campaigns provided me with valuable insights into effective social media management. The report outlines GazzabKoo Magazine’s structure and operations, offering context for my role. I detail specific responsibilities, such as content planning, campaign creation, and utilizing analytics tools to track online performance. Additionally, I explored various digital marketing techniques, experimenting with different approaches to maximize reach and engagement. By coordinating with the editorial team, I ensured our social media content aligned with the magazine’s overall goals and editorial calendar while engaging with our audience to build a strong online community. This internship fostered significant personal and professional growth, enhancing my skills in strategic social media planning, content enhancement, and data-driven decision-making, and improving my ability to manage multiple tasks and deadlines in a fast-paced environment. Overall, this report demonstrates the practical learning benefits of cooperative education in social media management and digital marketing at GazzabKoo Magazine.

Keywords: social media management, digital marketing, content creation, audience engagement, campaign development, data analysis

Mr. Michael Slater, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)