Promotion Strategy of Nepal Life Insurance Company Limited

Last modified: October 20, 2022
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Project Title: Promotion Strategy of Nepal Life Insurance Company Limited
Author: Mr. Pralin Shrestha
Advisor: Dr. Chanatip Suksai
Degree: Bachelor of Business Administration (International Program)
Major: Marketing
Faculty: Business Administration
Semester / Academic year: 2/2018

Citation

Shrestha, Pralin. (2018). Promotion strategy of Nepal Life Insurance Company Limited. (Cooperative Education). Bangkok: Siam University.


Abstract

The cooperative report entitled Promotion Strategy of Nepal Life Insurance Company has the goal to study Product Promotion Strategy of Nepal Life Insurance Company. The objectives of the study include: (1) to identify the promotion strategy of Nepal Life Insurance Company, (2) to describe the roles and activities in the branch office. The report basically focuses on the overall insurance activities especially highlighting the functional  epartments like Marketing department, Underwriting department and Account department. The main reason for which the internee had selected Nepal Life insurance company was the opportunity that the company provided to learn about working environment, marketing skills and various training such as Sales skills, Customer Relationship and Motivational Aspect Development. The learning outcomes include the professional experience by exposing to the corporate culture and implementing practical knowledge.

Keywords: Promotion Strategy, Branch Office, Underwriting, Insurer, Insurance.


Promotion Strategy of Nepal Life Insurance Company Limited

Faculty of Business Administration, Siam University, Bangkok, Thailand

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