Title:
Real Estate Enterprise Risk-Resistant Ability Based on PEST Model- A Case Study of Yunnan City Real Estate Company
Author:
Liang Yumei
Advisor:
Dr. Liao Zhigao
Degree:
Finance and Accounting
Major:
Master of Business Administration
Faculty:
บัณฑิตวิทยาลัย (Graduate School)
Academic year:
2566 (2023)
Published:
The 7th STlU International Conference: Leadership & Social Sustainability in the Tech-Driven Era https://conference.stamford.edu/2022-conference/proceedings/
Abstract
Within the evolving landscape of the global economic sphere, the real estate industry faces risks and challenges in several areas. This study took Yunnan City Real Estate Company as a case study, and the objectives of the study were: 1) To study the current situation of risk-resistant ability based on the PEST model of Yunnan City real estate companies; 2) To make suggestions for Yunnan City Real Estate companies based on PEST model.
This study adopted the documentary research method. Based on the PEST model theory of Yunnan urban real estate, the current status of the company’s risk resistance was studied and relevant insights and conclusions were drawn from it. Yunnan City Real Estate Company was chosen as the research subject because it is a listed company and its operational data are easy to obtain and verify, thus improving the credibility of the study. In conclusion: 1) The national policy regulation makes the company’s project development restricted, the fluctuation of the economic cycle makes the company’s financing difficult, the change of social demand makes the company’s inventory sales poor, technological innovation increases the cost of inputs, and the combined impact of these factors lead to the company’s anti-risk ability to decline. In response to the PEST situation of the real estate industry, Yunnan City Real Estate Company has implemented a series of strategic measures, including reducing land purchases, accelerating inventory liquidation, paying off debts, and strengthening production and operation. These measures have effectively solved the enterprise crisis and played an important role in improving the enterprise’s anti-risk ability; 2) Through the study of the current situation of the company’s risk-resistant ability, based on the PEST model for Yunnan City Real Estate Company. This paper puts forward the recommendations: the political environment changes to do close attention and timely adjustment of business strategy, the impact of economic factors to develop special measures to optimize the management of funds, the social factors to be in accordance with the needs of consumers to increase the business model to improve the value of the brand, and the technical factors of the key to the continuous updating of technology in order to enhance the competitiveness of the enterprise’s market.
The final conclusion emphasizes the limitations of this study and provides suggestions to further enhance the interpretation of real estate firms’ risk resilience from the perspective of managers and future researchers. Through this study, it provides certain theoretical and practical references for real estate enterprises in formulating risk management strategies in a rapidly changing market.
Keywords: PEST model, real estate, financial risk, financial analysis, business decision
Real Estate Enterprise Risk-Resistant Ability Based on PEST Model- A Case Study of Yunnan City Real Estate Company
6417195022 LIANG YUMEI 2566 (2023) Real Estate Enterprise Risk-Resistant Ability Based on PEST Model- A Case Study of Yunnan City Real Estate Company สารนิพนธ์ (Independent Study), Advisor: Dr. Liao Zhigao, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Finance and Accounting, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,Finance and Accounting