| Title: | Research on Digital Transformation Development Strategy of GuangXi Branch of China Construction Bank |
| Author: | Mr. Lu Guangyu |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2566 (2023) |
| Url: Published: |
STIU The 7th STIU International Conference “Leadership & Social Sustainability in the Tech-Driven Era” on 19-21 August 2023 |
Abstract
The Background of the Study is that the upsurge of digital innovation provides new opportunities for the banking industry, and the digital transformation of the banking industry is imminent. On the basis of development characteristics of digitalization and the research results of its impact on commercial banks, this paper utilized GuangXi Branch of China Construction Bank as the research object. The rest of the study will abbreviate Guangxi to GX. The three objectives of this study are:1) To discuss the digital transformation of bank corporate business is conducive to overall; 2) To study the digital transformation of bank retail business can promote the development of overall; 3)To provide guidance for the the digital transformation of the bank’s internal management can make the overall more stable.
The research methodology adopted in this paper is the documentary method. Based on the bank’s digital transformation theory, financial technology theory, and digital transformation theory. The findings of this paper are as follows: PEST analysis is used to analyze the macro environment, and it is found that the digital transformation is still in the early stage, and there are still some problems such as unclear organizational structure, which restricts the development of digital transformation. The conclusion of the study is: the digital transformation of the corporate business, retail business and internal management is conducive to the stable development of the overall digital transformation. In the future, digital transformation should be carried out in the form of “business + management” from the above three aspects. Finally, it puts forward optimization strategies such as building differentiated digital transformation development strategy to improve the digitalization level of the GX Branch of China Construction Bank. This is not only conducive to the continuous improvement of their own digital level, but also provides experience for other banks to carry out digital transformation and development in the new situation.
Keywords: China Construction Bank GX branch, digital transformation, corporate business, retail business, internal management
Research on Digital Transformation Development Strategy of GuangXi Branch of China Construction Bank
Master of Business Administration (International Program), Siam University, Bangkok, Thailand