| Project Title: | Research on marketing strategy of large business hotels in Thailand |
| Author: | Mr. Yi Wei |
| Advisor: | Associate Professor Dr.Chao Qiu |
| Degree: | Master of Business Administration |
| Major: | Business Administration |
| Faculty: | Graduate Schools |
| Academic year: | 2018 |
Citation
Yi, Wei. (2018). Research on marketing strategy of large business hotels in Thailand. (Master’s independent study). Bangkok: Siam University.
Abstract
The hotel industry is one of the fastest-growing industries in Thailand, it creates millions of dollars in profits each year for Thailand. However, in the market economy, Thailands hotel industry has been faced with a series of pressures, such as seeking for customers, improve competitiveness, overcome domestic and foreign political and economic factors. In the development of new and old customers’ service, most of professionals in Thailand hotel business pay more attention to the combination of marketing strategies.
In comparison of the travel cost of Thailand with other Asian countries, travel cost is rather low, but the clients would receive high services. Especially regarding Thailand hotels，they are of higher quality compared to other Asian countries. The customers would pay low prices with high services. In addition, Thailand hotel business is on peak because of having the particular experience in customer service. That’s why every year many travelers come to Thailand. In the future, the number of tourists will increase gradually. So I am hopeful that my this research work will bring resolve, analysize the hotel business problems and will provide valuable information. Finally, I hope that this work will be helpful for Thailand hotel business.
Keywords: Thailand hotel, marketing strategy, marketing, environment.
Research on marketing strategy of large business hotels in Thailand
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand