Research on Optimization of Customer Relationship Management of Beauty Salons: A Case Study of Si Yan Li Beauty Salon

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Project Title: Research on Optimization of Customer Relationship Management of Beauty Salons: A Case Study of Si Yan Li Beauty Salon
Author: Xu Xingyu
Advisor: Assoc. Prof. Dr. Qiu Chao
Degree: Master of Business Administration
Major: Education Management
Faculty: Graduate Schools
Academic year: 2022
Conference Proceedings
The 6th STIU International Conference “Innovative Leadership for Sustainable Development” on 10-11 May 2022


Xu Xingyu. (2022). Research on optimization of customer relationship management of beauty salons: A case study of Si Yan Li Beauty Salon. (Master’s independent study). Bangkok: Siam University.


This paper studied the development of interconnected informatization and the improvement of professionalism and satisfaction of enterprise personnel on the optimization of customer management.     With the advent of the new media era, the acceleration of information dissemination has impacted the exhibition industry. The level of corporate customer relationship management has a direct impact on the value that customers can create for enterprises.

Under the influence of industrial chain optimization and high-speed information dissemination, product advantages and production cost advantages have become less obvious. With the introduction of management concepts in developed countries, such as Europe and the United States, customers have gradually become one of the most important resources of enterprises, and customer relationship management has  become the key research direction of enterprises. In order to improve the relationship between enterprises and customers in the current beauty industry, this paper conducted a study on the management strategy of customer relationships in Si Yan Li Beauty Salon in the new media environment.

Professionalism is the foundation, networking is the breakthrough, and business ability is a person’s workplace pass, which represents whether the “holder” is competent in the established profession and also illustrates the possibility of the “holder” succeeding in the profession. The professional quality of society for all walks of life is getting higher, so the requirements of the enterprise industry for the professional level.

of personnel are also improving, and as a company employee, a comfortable working environment, a positive working atmosphere, and good work treatment can improve employee satisfaction, thereby improving the business level of employees, further improving customer service quality, and improving customer satisfaction.

As one of the leading companies in China’s beauty industry, Si Yan Li has millions of members, including customers of different levels, different occupations ,and different incomes. Therefore, the management of customers is also very important. Combined with the development of the Internet and the progress of the company, Si Yan Li’s customer management also reflects many advantages and disadvantages. This article analyzed the customer’s management in recent years, found the shortcomings and deficiencies, and put forward suggestions on the deficiencies.

In this paper, qualitative and quantitative mixed research method was used to investigate customer satisfaction in the form of questionnaires, and the data analysis methods of regression analysis and correlation analysis were used to analyze the questionnaires. Through the optimization of digital customer management in the hospital, customer satisfaction has been significantly improved. With the development of the Internet industry, digital customer management will become an important development direction for beauty chain organizations.

Keywords: customer management, Si Yan Li beauty salon, digital management, customer satisfaction.

Research on Optimization of Customer Relationship Management of Beauty Salons: A Case Study of Si Yan Li Beauty Salon

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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