Research on the development of Medical Tourism in Thailand

Citation

Cui, Tong. (2018). Research on the development of medical tourism in Thailand. (Independent study, Master of Business Administration). Bangkok: Siam University.

Abstract

Medical tourism or medical tourism was travel to another country and got better treatment and higher quality services in Thailand. The main content of the study was the reasons and influence of the increasing demand for medical tourists to receive medical services in Thailand. The source market was mainly from plastic surgery, body care, dental treatment and other medical services from foreign countries to private hospitals in Thailand. Suffering from the composition. Now the medical tourism market in Thailand has became a beautiful landscape. Thailand has superb medical technology, good medical quality and advanced medical facilities. It has much lower medical expenses than Western countries, and the medical services provided were meticulous and comprehensive. Promote people to choose Thailand as their holy place to receive medical tourism services.

This paper adopts SWOT analysis to study the advantages and disadvantages, opportunities and threats of medical tourism in Thailand, and based on this, to do research on the development of medical tourism in Thailand.

Thailand has became a medical tourism hub in Asia, and the private sector has greatly contributed to the establishment of the medical tourism centre in Thailand over the past decade. In order to develop a development strategy to guide medical tourism in Thailand, the paper makes a detailed analysis of Thailand’s medical tourism competitiveness. The results show that the advantages of Thailand’s medical tourism were mainly reflected in the following aspects: First, the price of medical tourism services is lower than that of competitors. Secondly, the medical level is relatively high, and the medical staff are highly skilled and capable of doing professional treatment for patients. In addition, Thailand has fascinating scenery and many world-famous tourist attractions that allow patients to have a very comfortable trip. At the same time, the world’s aging population is increasing, people’s quality of life is constantly improving, and the demand for medical services was increased day by day, which will help expand the market for medical tourism in Thailand.

Thailand through competitive countermeasures, marketing strategies, government support, and cooperation between Thailand and other countries. 1. Competitive countermeasures focus on products, prices, channels, personnel, and promotion. 2. Marketing strategies were below： ① clear market positioning, using efficient publicity strategies to promote the development of the Thai medical tourism market; ②using efficient communication strategies and target markets Conduct good communication to establish awareness of the relevant image of Thailand; ③ develop products and services needed by the market, attract more people to expand the market; ④improve beauty care services and improve consumer satisfaction; ⑤establish business alliances Strengthen cooperation and promote the sustainable development of medical tourism. 3.the government supports the government should set up a special working group, this working group should have a strong comprehensive, it involves all aspects of medical tourism. 4.and the United States, China, Sweden and other countries to cooperate. Good exchanges and cooperation between countries are conducive to expanding the medical tourism market in Thailand.

Keywords:  Medical tourism, Thailand, Development, Countermeasure.

Research on the development of Medical Tourism in Thailand

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand