|Project Title:||Research on the inclusive culture construction of multinational corporations: a case study of BC corporation|
|Author:||Ms. Li Qianya|
|Advisor:||Assoc. Prof. Li Chiao-Ming|
|Degree:||Master of Business Administration|
Li, Qianya. (2017). Research on the inclusive culture construction of multinational corporations: a case study of BC corporation. (Independent study, Master of Business Administration). Bangkok: Siam University.
With the development of the “multicultural transnational operation,” transnational corporations will be confronted with increasingly strange cultural surroundings. As an objective phenomenon and process of existence and change, multicultural coexistence is the necessary stage and inevitable trend of the development of multinational enterprises in the process of globalization. Different cultural backgrounds and differences in the values, behaviors and codes of conduct that they follow have caused different degrees of cultural friction and cultural shock in enterprises. It is necessary to establish harmonious interpersonal relationships and a harmonious working atmosphere in order to balance the relationships between various cultural subjects in an enterprise. Enterprises to develop transnational, in addition to enter the country must understand the market and its operation rules, and it must also understand the social culture, interpersonal rules, enterprise management mode and its underlying cultural factors, etc. This inevitably leads to the implementation of the strategy of multinational companies in relation to global problems. Based multinational company BC is put forward for the construction of multinational enterprises’ “inclusive” culture, hope in the complex environment of syncretic nationality, and to find a way to promote the cultural construction of cultural fusion.
Keywords: Multinational Corporations, Cultural Construction, Cultural Integration.
Research on the “inclusive” culture construction of multinational corporations: a case study of BC corporation
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand