Research on the Key Financial Performance Affecting Sustainable Growth of Internet Enterprises –A Case Study of PDD Holdings Inc

Abstract

Enterprise value evaluation is a very critical link in the business decision-making process, and it can effectively improve the business decision-making effect. The goal of enterprise value evaluation is to improve the value of the enterprise, not only to see whether the decision of the enterprise is feasible, but also to see whether the decision is beneficial to the growth of enterprise value. At the same time, value evaluation can also be used for investment analysis and strategic analysis, and it is also convenient for company employees to recognize the advantages and disadvantages of the company’s development and pursue the optimization of corporate value. After assessing the price of the enterprise, the financial personnel of the enterprise can understand the true value of the enterprise, so as to make reasonable decisions and increase the value of the company.This article starts with the concept of enterprise value evaluation, expounding the concept of enterprise value evaluation and the necessity of enterprise value evaluation. This leads to the way of enterprise value evaluation, which paves the way for the later selection of enterprise value evaluation methods. Then analyze the factors that affect the value of liquor companies. so as to analyze the components that affect the value of liquor company from a more comprehensive and objective perspective.

Keywords: sustainable growth, Internet enterprise, financial performance, quantitative analysis, business growth

Research on the Key Financial Performance Affecting Sustainable Growth of Internet Enterprises –A Case Study of PDD Holdings Inc

Master of Business Administration (International Program), Siam University, Bangkok, Thailand