Research on the Reform and Implementation of Graphic Design Course of the Cultural Creative Industry – A Case Study of Advertising Design Teaching Project of Quanzhou College of Technology

Abstract

The primary aim of this study is to enhance students’ practical skills, creative thinking, interdisciplinary integration abilities, market awareness, and career planning capabilities. The study has three objectives: (1) to explore the introduction of project-based learning into the graphic design curriculum of the advertising design major, aiming to address issues associated with traditional teaching methods such as outdated content, monotonous instructional approaches, and inadequate practical skills among students; (2) to analyze the effectiveness of project-based teaching methods in cultivating students’ practical skills and creative thinking, while also exploring their role in bridging the gap between school education and industry demands; (3) through project-based teaching, to identify the differences between traditional teaching and project-based teaching and to understand the practical impact of the latter on students’ skill enhancement.

This study employs a variety of research methods. Using the example of Quanzhou College of Technology Advertising Art and Design major, we conducted a thorough examination of existing teaching models, theories, and practical experiences through literature review. Additionally, we conducted surveys and interviews from the perspectives of both students and instructors in the advertising design field. This endeavor facilitated a comprehensive understanding of their viewpoints on traditional teaching versus project-based learning, as well as the actual impact of project-based learning on students’ skill enhancement. The conclusions of the study clearly indicate several key findings. Firstly, the introduction of project-based learning in the advertising art and design curriculum is an exceptionally effective approach. Secondly, students have made significant progress in various aspects including practical skills, innovative thinking, market awareness, and interdisciplinary integration. Thirdly, project-based learning not only enhances students’ enthusiasm for learning and their professional competence but also positively impacts the reform of advertising art and design education. It is hoped that this research will not only inspire advancements in teaching theory within the realm of advertising design majors, but also provide valuable reference for researchers in other fields. Ultimately, this study aims to contribute to the advancement of vocational curriculum reform.

Keywords: graphic design, curriculum reform, project-based teaching

Research on the Reform and Implementation of Graphic Design Course of the Cultural Creative Industry – A Case Study of Advertising Design Teaching Project of Quanzhou College of Technology

Master of Business Administration (International Program), Siam University, Bangkok, Thailand