June 19, 2026
| Title: | Reservation Operations and Internship Experience at Holiday Inn Resort Phuket by IHG |
| Author: | Miss. Soe Yu Thadar Tun |
| Advisor: | Mr. Ashutosh Mishra |
| Degree: | Bachelor of Business Administration Program in Hotel and Tourism Management (International Program) |
| Major: | B.B.A. (Hotel and Tourism Management) |
| Faculty: | วิทยาลัยนานาชาติ (International College) |
| Semester/Year: | 2/2568 (2025) |
Abstract
This Co-operative Education Report presents a comprehensive analysis of the 16-week internship experience at Holiday Inn Resort Phuket by IHG, where the student worked as a Reservation Agent. The report aims to describe the organizational structure, strategic positioning, operational processes, and the student’s contributions and learning outcomes during the cooperative education period.
The study begins with a detailed company profile, including mission, vision, corporate strategies, and organizational structure. A strategic analysis using SWOT and Porter’s Five Forces frameworks is conducted to evaluate the competitive environment of the hospitality industry in Phuket. The report then outlines the student’s job responsibilities, daily operational processes, and contributions to improving reservation efficiency and guest satisfaction.
Furthermore, the report identifies key operational challenges, including high competition, fluctuating seasonal demand, and communication gaps between departments. The student applies theoretical knowledge from hospitality management coursework to analyze these issues and propose practical recommendations. The integration of classroom theory with practical experience enhanced professional competencies, including communication skills, problem-solving abilities, time management, and technical proficiency in hotel reservation systems.
Overall, this cooperative education experience significantly contributed to the student’s professional growth and career development in the hospitality industry.
The study begins with a detailed company profile, including mission, vision, corporate strategies, and organizational structure. A strategic analysis using SWOT and Porter’s Five Forces frameworks is conducted to evaluate the competitive environment of the hospitality industry in Phuket. The report then outlines the student’s job responsibilities, daily operational processes, and contributions to improving reservation efficiency and guest satisfaction.
Furthermore, the report identifies key operational challenges, including high competition, fluctuating seasonal demand, and communication gaps between departments. The student applies theoretical knowledge from hospitality management coursework to analyze these issues and propose practical recommendations. The integration of classroom theory with practical experience enhanced professional competencies, including communication skills, problem-solving abilities, time management, and technical proficiency in hotel reservation systems.
Overall, this cooperative education experience significantly contributed to the student’s professional growth and career development in the hospitality industry.
Keywords: Reservation Agent, Hospitality Management, Strategic Analysis, Guest Satisfaction.
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