Role of Client Service in Shaping Brand Narratives at Advertising Agency

Abstract

The report provides an in-depth overview of my 16 weeks internship at Outreach Nepal which is one of Nepal’s leading advertising agencies and renowned for their innovative and strategic campaigns. The internship is operated within the client service department, which helped me to bridge the gap between my theoretical knowledge and enhance my skills in the dynamic advertising agency. My role as a client service intern involved broad market research, trend and competitor analysis and development of content strategy for various brands.
The report begins with an introduction of the company with detailed information. It delves further into my job responsibilities, contribution as a co-operative student, things I encountered during the learning process and concludes with highlights, my evaluation and limitations of the company. This report reflects on the tasks during my internship where I used various platforms such as MS Excel, Power point, Canva and social media platforms to make the work much easier and create effective marketing strategies.
Lastly, this report evaluates a detailed perspective of an intern in a dynamic advertising agency and how the brand dwells in a competitive marketing world. The practical cooperative program also helped me to understand the activities of different functions in the company. Working in this field has taught me to be responsible, time management skills, multitasking and being empathetic.

Keywords: Advertising, marketing, client service department, content planning, market research, innovative campaigns

Mr. Ashutosh Mishra, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 3/2566 (2023)