| Title: | Sales Representative at Bodhi Holidays |
| Author: | Ms. Anjali Tamang |
| Advisor: | Mr. Bikash Dahal |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.A. Marketing (International Program) |
| Faculty: | Business Administration |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
This Cooperative report entitled “Sales Representative at Bodhi Holidays” has the goal to provide awaked service facilities during holiday in Nepal. Objective of the study includes: (1) To learn more about the Tourism community in Nepal. (2) To understand the various sectors, roles, and functions within the industry. (3) To build professional networks within the travel and tourism industry. (4) To develop my skills, including communication skills, customer service skills, problem solving abilities, and cultural awareness. With the company I was assigned to work as Sales Representative under the direct supervision of the CEO. This report outlines the skills and knowledge acquired including customer relationship management, effective communication, market research, and strategic sales techniques.
Additionally, it includes a strategic analysis of Bodhi Holidays using framework such as SWOT, Porter’s Five Forces, and PESTLE to assess the company’s competitive advantages and macro-environmental influences.
Keywords: Customer Relationship Management, Tourism, Effective Communication, Strategic Sales Technique
Mr. Bikash Dahal, บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)