| Title: | Strategies development for building the brand in Janaki Polychem Pvt. Ltd. |
| Author: | Ms. Shreha Agrawal |
| Advisor: | ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D. |
| Degree: | Bachelor of Business Administration Program in Marketing (International Program) |
| Major: | B.B.A. Marketing (International Program) |
| Faculty: | บริหารธุรกิจ (Business Administration) |
| Semester/Academic year: | 2/2566 (2023) |
Abstract
This Co-op study report titled “Strategies Development for Building the Brand in Janaki Polychem Pvt. Ltd.” covers the practical experience gained during Co-op study at Janaki Polychem Pvt Ltd. The report delves into diverse roles and responsibilities undertaken while serving as a marketing intern for the company.
The primary objectives of this study are in two sections: Firstly (1), to apply the theoretical knowledge acquired during coursework in real-life practical work settings, and secondly (2), to understand the underlying values of Co-op within a burgeoning organization such as Janaki Polychem itself. The Co-op entailed assisting the company to build its brand from the start. It also encompasses major tasks such as strategizing brand identity, brand recognition, creating brand and product line names, and conducting competitor analysis.
Spanning a duration of 16 weeks, the Co-Op study offered a blend of practical learning and theoretical concepts. Key strategies developed include brand identity, marketing communications, and competitor analysis, contributing significantly to Janaki Polychem’s brand-building efforts. The experience also provided invaluable insights into crucial aspects of a business which serve as invaluable assets for career advancement.
คำสำคัญ: brand building, brand identity, brand recognition, competitor analysis, marketing communications
ผศ. ดร.มารุจ ลิมปะวัฒนะ – Asst. Prof. Maruj Limpawattana, Ph.D., บธ.บ. การตลาด (หลักสูตรนานาชาติ) – B.B.A. Marketing (International Program), บริหารธุรกิจ (Business Administration), บริหารธุรกิจบัณฑิต สาขาวิชาการตลาด (หลักสูตรนานาชาติ) – Bachelor of Business Administration Program in Marketing (International Program), 2/2566 (2023)