Study on consumer digital media behavior under Brand Department in Jawalakhel Group of Industries Jawalakhel, Nepal

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Project Title: Study on consumer digital media behavior under Brand Department in Jawalakhel Group of Industries Jawalakhel, Nepal
Author: Miss. Elisha Gurung
Advisor: Dr.Tanakorn Limsarun
Degree: Bachelor of Business Administration (International Program)
Major: Finance and Marketing
Faculty: Business Administration
Semester / Academic year: 2/2017

Citation

Gurung, Elisha. (2017). Study on consumer digital media behavior under Brand Department in Jawalakhel Group of Industries Jawalakhel, Nepal. (Cooperative Education). Bangkok: Siam University.


Abstract

This report is based on 3 and half months of internship conducted at Jawalakhel Group of industries, which is widely known as one of the best liquor company in Nepal. This internship is the part of a BBA program entitled “Cooperative Educational Report” under the supervision of Siam University. Main objective of this study is to utilize my theoretical knowledge and ideas and work practically in order to know the current market situations and also to get the idea on how to work in more professional manner. In this internship journey I got to work more practically in both ways internally and externally as I learned and got basic ideas on how work is being done in an organization. Some of the work I got to learn are using theoretical knowledge practically as I have mentioned above , visiting in different events sponsored by the company as a field work, learned the basic activities which we need to utilize in the business world, communicating with other companies through telephone service, meetings with the brand department, and brainstorming.

Along with it, mainly I was assigned to conduct a survey on the topic “Consumers Digital Media behavior”. It was a project assigned by Chief of Brand and my supervisor. To conduct this survey an online questionnaire was prepared and forwarded to around 300 samples. Digital media is all about using different channels to market the brand that’s why I forwarded the questionnaire through digital channels which is via Facebook and e-mails.

During this process I got to know how consumers engage themselves with brand and their involvement on trending online portals. This survey really helped me to know how consumer’s interaction has been changed drastically over the period of time due to their engagement on the social media. To evaluate consumer’s behavior toward the digital media stratified random sampling was adopted as it is a sampling method in which population are divided into groups and here I have divided on the base of gender.  This report is based on what I learned in my internship which would help me in the professional field ahead.

Keywords:  internship, online portals .


Study on consumer digital media behavior under Brand Department in Jawalakhel Group of Industries Jawalakhel, Nepal

Faculty of Business Administration, Siam University, Bangkok, Thailand

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