| Project Title: | Study on The Development Strategies of China Postal Express & Logistics in the Cross-border E-commerce Environment |
| Author: | Mr. Su Haizhuang |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | Graduate Schools |
| Academic year: | 2023 |
| Url:
Published: |
Proceedings The 14th National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 |
Citation
Su, Haizhuang. (2023). Study on the development strategies of China postal express & logistics in the cross-border e-commerce environment. (Master’s independent study). Bangkok: Siam University.
Abstract
This study starts from the trend of continuous development of cross-border e-commerce in recent years, and through many data tables, cross-border e-commerce has been growing geometrically in recent years, while the recovery of the global economy and traditional trade seems far away, which makes the rapid development of cross-border e-commerce one of the biggest highlights of the current economic development. Because cross-border e-commerce has such a beautiful development curve, governments around the world are devoting greater attention to it. The objective of the study is 1). to analyze the postal express logistics company’s SWOT analysis and what kind of strengths, weaknesses, opportunities, and threats it has in the new environment. 2). to make future development strategies for China Postal Express & Logistics in the Cross-border E-commerce Environment.
This study uses documentary methods to study the environment, reasons, trends, and characteristics of the rapid development of cross-border e-commerce business in China, as well as its far-reaching impact on the courier logistics industry, and what specific requirements the development of cross-border e-commerce business has on one of its segments, the cross-border courier logistics business. The SWOT analysis, that is, based on the internal and external competitive environment and competitive conditions of the situation analysis, is to closely related to the object of study of various major internal strengths, weaknesses and external opportunities and threats, etc., and then using the idea of system analysis, the various factors match each other to analyze, from which a series of corresponding conclusions, and the conclusions are usually The conclusions are usually of a decision-making nature.
From the above analysis and research, the current cross-border e-commerce environment has diversified customer needs, but the corresponding cross-border e-commerce logistics development is lagging. Postal express logistics enterprises must take the market as the guide, focus on customer needs, use the traditional postal channels, integrate the previously cooperative and self-built commercial channels, and design products specifically for cross-border e-commerce. At the same time, they should build a comprehensive service platform for cross-border business, dovetail with customs, and dovetail with taxation and commodity inspection and supervision platforms, with the aim of transforming from a single logistics service model to a comprehensive solution service model and becoming the dominant player in the cross-border e-commerce express logistics market.
Keywords: cross-border e-commerce, trade model, postal express logistics, development Strategy.
Study on The Development Strategies of China Postal Express & Logistics in the Cross-border E-commerce Environment
Master of Business Administration (International Program), Siam University, Bangkok, Thailand