Study on The Employment Competitiveness of Yanching Institute of Technology Graduates in Hebei Province under the New Situation

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Project Title: Study on The Employment Competitiveness of Yanching Institute of Technology Graduates in Hebei Province under the New Situation
Author: Miss Mengxue Bao
Advisor: Dr. Zhang Li
Degree: Master of Business Administration (International Program)
Major: International of Business Management
Faculty: Graduate Schools
Academic year: 2022
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Published:

Proceedings
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The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023

Citation

Mengxue, Bao. (2022). Study on the employment competitiveness of Yanching Institute of Technology Graduates in Hebei Province under the new situation (Master’s independent study). Bangkok: Siam University.


Abstract

With the adjustment and transformation and upgrading of the social and economic structure, the number of college graduates has increased year by year, and the employment and entrepreneurship situation faced by colleges and universities has become more severe and prominent. According to the current employment situation, this paper proposes the following two research objectives: firstly, the USEM employment competitiveness model is used to analyze the shortcomings of the employment competitiveness of Yanching Institute of Technology in Hebei Province, and secondly, the strategic 5P theory is used to provide suggestions for the modification of the employment competitiveness of Yanching Institute of Technology. This paper uses the questionnaire method to conduct quantitative research on the 20th, 21st and 22nd graduates of Yanching Institute of Technology, and finds that the graduates of Yanching Institute of Technology have the problems of lack of employment competition strategy, weak skills, vague metacognition, low subject understanding, and lack of self-confidence. The research in this paper explores the USEM model of integrating strategic 5p into employment competitiveness, so that students of Yanqing Institute of Technology can clearly position themselves during school, set employment goals, implement employment plans, provide sustainable motivation, enable students to have the awareness of self-strategic management and the ability to manage themselves strategically, increase effective leverage for employment competitiveness, and better solve the challenges of workplace survival and social competition.

Keywords: employment, college students, strategy 5p, USEM model.


Study on The Employment Competitiveness of Yanching Institute of Technology Graduates in Hebei Province under the New Situation

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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