Study on the Influence Factors of Cultivating ”Craftsmanship Spirit” of Graphic Design Majors Students at Nanjing Business School

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Title:
Study on the Influence Factors of Cultivating ”Craftsmanship Spirit” of Graphic Design Majors Students at Nanjing Business School

Author:
Hao Ying

Advisor:
ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong

Degree:
Education Management

Major:
Master of Business Administration

Faculty:
บัณฑิตวิทยาลัย (Graduate School)

Academic year:
2566 (2023)

Published:
The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023 pp.359-370.  PDF https://mba.siam.edu/proceedings15/


Abstract

Intermediate vocational education is a crucial component of China’s vocational education system. Enhancing students’ comprehensive qualities and cultivating their “Craftsmanship Spirit” play a significant role in driving China’s technological innovation and economic transformation. The objectives of this study were: 1) To analyze the current situation of cultivation of students’ “Craftsmanship Spirit”; 2) To explore whether cognitive awareness of craftsmanship spirit, teaching staff quality, industry-education integration, and curriculum system have a positive impact on the cultivation of students’ “Craftsmanship Spirit”.This paper adopted the quantitative research method. Through review the integration of achievement motivation theory, constructivist learning theory, and social cognitive career theory, distributed 450 questionnaires to students in the graphic design major at Nanjing Business School. This paper found that: 1) Students have insufficient awareness of craftsmanship spirit; Teachers are understaffed; Inadequate industry-education integration; The curriculum system is not well-established; 2) Cognitive awareness of craftsmanship spirit, teaching staff quality, industry-education integration, and curriculum system have a positive impact on the cultivation of students’ “Craftsmanship Spirit.”
The study’s results have been reflected upon and discussed, and suggestions have been made. It is recommended to strengthen the cultivation of students’ craftsmanship spirit, taking into account various aspects including the school, teachers, and students.

It is important to optimize the teaching evaluation system, enhance teachers’ teaching abilities, promote students’ self-awareness of craftsmanship spirit, and nurture technical and skilled talents that meet the requirements of the era.

Keywords: Craftsmanship Spirit, Vocational Schools, Influencing Factors


Study on the Influence Factors of Cultivating ”Craftsmanship Spirit” of Graphic Design Majors Students at Nanjing Business School

6417195829 Hao Ying 2566 (2023) Study on the Influence Factors of Cultivating ”Craftsmanship Spirit” of Graphic Design Majors Students at Nanjing Business School สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,Education Management

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