The challenges of E-commerce and online marketing toward logistics service in Myanmar

Last modified: September 24, 2023
Estimated reading time: 1 min
Project Title: The challenges of E-commerce and online marketing toward logistics service in Myanmar
Author: Min Myo Thet Tun
Advisor: Dr. Tanakorn Limsarun
Degree: Master of Business Administration (International Program)
Major: Marketing Management
Faculty: Graduate Schools
Academic year: 2022
Url:

Published:

Proceedings
PDF
The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023

Citation

Tun, Min Myo Thet. (2022). The challenges of E-commerce and online marketing toward logistics service in Myanmar (Master’s independent study). Bangkok: Siam University.


Abstract

This research paper sought to determine the effect of the COVID-19 pandemic on e-commerce and online marketing in Myanmar, with regard to logistics service. The majority of Myanmar’s logistics companies are situated in Yangon and Mandalay. The development of Myanmar’s socioeconomic community has been altered by the logistical obstacles posed by the country’s economic circumstances and investors. As a result of COVID-19, the socioeconomic sectors of Myanmar’s logistics companies have been severely damaged to the point of indefinite closure. The research demonstrated that the effects of COVID-19 led to massive shutdowns, generating economic loss and societal discontent. The insights also contributed to a plan for increased recovery, which will enable the Myanmar logistics system to operate more effectively. Recovery implementation will also certainly assist the recommendation for long-term sustainable development. Together, Myanmar’s logistics businesses during COVID-19 epidemic, has been driven by government confidence and protocols that closely monitor the current pandemic waves. The remainder of the study was devoted to a review of previous research on the issues of logistics service concerns in Myanmar, e-commerce and online marketing, and COVID-19’s influence.

Keywords: e-comemrce, online marketing, logistic service.


The challenges of E-commerce and online marketing toward logistics service in Myanmar

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

Tags:
Was this article helpful? บทความนี้เป็นประโยชน์หรือไม่?
ไม่ / Dislike 0
Views: 125
Facebook
Twitter
LinkedIn
WhatsApp
Email
Print