| Project Title: | The competitive strategies of the International Program in Hotel and Tourism Management Department at Siam University case study approach |
| Author: | Miss Nang Su Kan Htar |
| Advisor: | Dr. Teerachote Pongtaveewould |
| Degree: | Master of Business Administration |
| Major: | International Master of Business Administration |
| Faculty: | Graduate Schools |
| Academic year: | 2018 |
Citation
Nang Su Kan Htar. (2018). The competitive strategies of the International Program in Hotel and Tourism Management Department at Siam University case study approach. (Independent study, Master of Business Administration). Bangkok: Siam University.
Abstract
Today, competitive strategy is one of the most important keys in the business world to develop a competitive advantage in order to gain a benefit in sustainable achievement. Finding the way of strategies, such as organizational structure, help to organize activities to make people interested in the program, and a marketing strategy to increase brand awareness and showcase the local environment that helps students to grow. This also helps to develop and to maintain the process of development in the international program in hotel and tourism management department at Siam University. So, the department needs to observe the competitive strategies and to know the weakness of the business before creating the strategies for gaining the benefit of competitive advantage of an achievement for long-term success.
Keywords: competitive strategies, achievement, university.
The competitive strategies of the International Program in Hotel and Tourism Management Department at Siam University case study approach
International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand