The competitive strategies of the International Program in Hotel and Tourism Management Department at Siam University case study approach

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Project Title: The competitive strategies of the International Program in Hotel and Tourism Management Department at Siam University case study approach
Author: Miss Nang Su Kan Htar
Advisor: Dr. Teerachote Pongtaveewould
Degree: Master of Business Administration
Major: International Master of Business Administration
Faculty: Graduate Schools
Academic year: 2018

Citation

Nang Su Kan Htar. (2018). The competitive strategies of the International Program in Hotel and Tourism Management Department at Siam University case study approach. (Independent study, Master of Business Administration). Bangkok: Siam University.


Abstract

Today, competitive strategy is one of the most important keys in the business world to develop a competitive advantage in order to gain a benefit in sustainable achievement. Finding the way of strategies, such as organizational structure, help to organize activities to make people interested in the program, and a marketing strategy to increase brand awareness and showcase the local environment that helps students to grow. This also helps to develop and to maintain the process of development in the international program in hotel and tourism management department at Siam University. So, the department needs to observe the competitive strategies and to know the weakness of the business before creating the strategies for gaining the benefit of competitive advantage of an achievement for long-term success.

 

Keywords:  competitive strategies, achievement, university.


The competitive strategies of the International Program in Hotel and Tourism Management Department at Siam University case study approach

International Master in Business Administration (IMBA), Siam University, Bangkok, Thailand

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