The Construction of Employee Incentive Mechanisms of Tianxia Travel Company Based on The Improvement of Enterprise Competitiveness

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Title: The Construction of Employee Incentive Mechanisms of Tianxia Travel Company Based on The Improvement of Enterprise Competitiveness

Author: Niu Shengben

Advisor: Prof. Dr. Li Chunyou

Degree: Master of Business Administration

Major: International Business Management

Faculty: บัณฑิตวิทยาลัย (Graduate School)

Academic year: 2566 (2023)

Published: The 15th National and International Academic Conference “Creating Shared-Value and innovation for sustainability” 18-20 January 2023 (pp.1593-1605) คลิก   PDF 


Abstract

Tianxia Travel Company, a prominent player in the Chinese travel market, recognizes the critical role that employee incentive mechanisms play in enhancing enterprise competitiveness. The construction of effective incentive mechanisms is pivotal for motivating employees, fostering their commitment, and improving their performance, which in turn contributes to the company’s competitive edge in the market. The company has observed a discernible decline in its competitive position within the market. This downturn can be attributed to a combination of factors, including but not limited to, diminishing employee motivation and a lack of effective incentive mechanisms that align with the company’s strategic objectives. Faced with the challenge of declining competitiveness and low employee motivation, this study was guided by three objectives: 1) to examine the impact of the quality of incentive programs on employee motivation and performance, 2) to examine the impact of the perceived effort-performance relationship on employee motivation and performance, and 3) to examine the impact of the perceived performance-reward relationship on employee motivation and performance.

This study used the quantitative research method design based on expectancy theory, and utilized a stratified random sampling method to collect data from 250 employees across various departments within Tianxia Travel Company. The analysis involved multivariate regression to test the hypotheses that the quality of incentive programs, perceived effort-performance relationship, and perceived performance-reward relationship positively affect employee motivation and performance.

The findings confirm all three hypotheses, revealing significant positive relationships between the independent variables: 1) The quality of incentive programs has an impact on employee motivation and performance.2) The perceived effortperformance relationship has an impact on employee motivation and performance .3) The perceived performance-reward relationship has an impact on employee motivation and performance.

In condusion, this research provides a blueprint for Tianxia Travel Company to revitalize its incentive mechanisms, thereby boosting employee motivation, enhancing performance, and ultimately, securing a competitive edge in the travel industry.

Keywords: Expectancy Theory, Employee Incentive Mechanisms, Employee Motivation, Enterprise Competitiveness


The Construction of Employee Incentive Mechanisms of Tianxia Travel Company Based on The Improvement of Enterprise Competitiveness

6317195512 Niu Shengben 2566 (2023) The Construction of Employee Incentive Mechanisms of Tianxia Travel Company Based on The Improvement of Enterprise Competitiveness สารนิพนธ์ (Independent Study), Advisor: Prof. Dr. Li Chunyou, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University

Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management

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