Title:
The Development Strategy of Wuhan City Investment Company Based on Porter’s Competitiveness Model and SWOT Analysis
ชื่อโครงการ:
Author:
Wu Keyang
ชื่อผู้วิจัย:
Advisor:
Prof. Dr. Li Chunyou
Degree:
Master of Business Administration
Major:
International Business Management
Faculty:
บัณฑิตวิทยาลัย (Graduate School)
Academic year:
2566 (2023)
Published:
The 14th National and International Academic Conference “Empowering Innovtion and Sustainability in the Next Normal” 27 November 2021 (pp.2080-2094) คลิก PDF
Abstract
As China’s urbanization rate continues to rise, city investment companies have been established one after another, and investment in infrastructure projects in various regions has gradually become market-oriented. However, at the same time, there are many problems due to the backward operation and management model of local city investment companies. The main objectives of this study were: 1) To analyze the current situation of Wuhan City Investment Company; 2) To analyze the impact and factors on Wuhan City Investment Company through Porter’s Five Forces model; 3) To analyze the competitiveness of Wuhan City Investment Company through SWOT analysis; and 4) To provide suggestions for the development strategy of Wuhan City Investment Company.
This paper adopted the documentary research method, Porter’s Five Forces model, and SWOT analysis. The conclusions were drawn: 1) Wuhan City investment Company faces the problems of rigid corporate organization, excessive debt risk, and weak market competitiveness; 2) Through the analysis of Porter’s Five Forces model, Wuhan City Investment Company’s competitiveness is weak, mainly reflected in its single business and over-reliance on the government; 3) Through SWOT analysis, the advantage of Wuhan City Investment Company is that it is a subordinate unit of the original government department and can receive a large number of government orders. The disadvantage is that excessive reliance on the government leads to a decrease in administrative efficiency. The crisis lies in the financial risks caused by excessive debt. The opportunity lies in its huge transformation potential, and it can expand its business by receiving orders from other industries through government orders; 4) Wuhan City Investment Company should, firstly, improve its financial risk management capabilities and establish complete financial risk management the company; Secondly, in the face of organizational rigidity, it is recommended that the company re-examine its organizational structure, simplify processes, and strengthen horizontal communication; Thirdly, to better respond to market competition, the company needs to strengthen market research and understand customer needs and competitor dynamics; And, to effectively manage financial risks, the company should establish a relatively complete risk management system, introduce a professional risk management team and adopt advanced risk management tools.
Keywords: strategic planning, Porter’s competitiveness model, SWOT analysis.
The Development Strategy of Wuhan City Investment Company Based on Porter’s Competitiveness Model and SWOT Analysis /
6317195015 Wu Keyang 2566 (2023) The Development Strategy of Wuhan City Investment Company Based on Porter’s Competitiveness Model and SWOT Analysis สารนิพนธ์ (Independent Study), Advisor: Prof. Dr. Li Chunyou, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management