| Title: | The Impact of Non-Material Incentives on Employee’s Innovative Behavior: A Case Study of Huawei |
| Author: | HAN LIANCHAO |
| Advisor: | Assoc. Prof. Dr. Qiu Chao |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2566 (2023) |
| Published: Url: |
The 7th STIU International Conference “Leadership & Social Sustainability in the Tech-Driven Era” on 19-21 August 2023 STIU |
Abstract
As a leading electronics company, Huawei has been very concerned about the innovative behavior of its employees. In recent years, Huawei’s various R&D results have gradually shown a decreasing trend, so it is imperative to study the correlation between the innovative behavior of the company’s employees. This study analyzed the correlation, positive, and mediating roles between non-material incentives, employee innovation, and organizational identity. The three research objectives of this study were: 1) To examine whether there is a correlation between non-material incentives, employee innovation behavior, and corporate identification, 2) To determine whether there is a positive impact between non-material incentives, employee innovation, and corporate identification, 3) To determine whether corporate identification has a mediating effect between non-material motivations and employee’s innovative behavior. Using quantitative analysis, this study analyzed the correlation between Huawei’s non-material incentives and employees’ innovativeness, with organizational identification as the mediating variable. This study employed Huawei employees at different levels as research subjects, distributed 300 relevant research questionnaires, and ultimately collected 247 valid questionnaires. This paper found that: 1) There was a correlation between non-material incentives, employee innovation, and organizational identification behavior; 2) There was a positive impact between nonmaterial incentives, employee innovation behavior, and organizational identification; 3) Organizational identification had an intermediary effect between non-material incentives and the innovative behavior of the employees. So, Huawei needed to promote innovative behavior among their employees, and they could start by implementing targeted measures to improve employees’ non-material incentive needs and enhance their organizational identification.
Keywords: employee innovation behavior, non-material incentives, organizational identification, huawei company
The Impact of Non-Material Incentives on Employee’s Innovative Behavior: A Case Study of Huawei
Master of Business Administration (International Program), Siam University, Bangkok, Thailand