Title: The Influencing Factors of the Competitive Strategy of Pang Dong Lai Company
Author: Li Yang
Advisor: Prof. Dr. Li Chunyou
Degree: Master of Business Administration
Major: International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2566 (2023)
Published: The 16th National and International Academic Conference “Digital Transformation and Sustainable Innovation: Strategies for a Sustainable Future” 31 October – 1 November 2023 (pp.656-667) https://mba.siam.edu/proceedings16/ PDF
Abstract
Pang Dong Lai Company is implementing a cost leadership, differentiation, and focus strategy to enhance its competitiveness in the growing retail industry in China, despite potential limitations due to its large scale and business scope. This paper aimed to study the influencing factors of the competitive strategy of Pang Dong Lai company.
The objectives of the study were: 1) To examine whether the cost leadership strategy affects the competitive strategy of Pang Dong Lai Company; 2) To examine whether the differentiation strategy affects the competitive strategy of Pang Dong Lai Company; and 3) To examine whether the focus strategy affects the competitive strategy of Pang Dong Lai Company.
This study adopted the quantitative research method. In this study, a total of 420 electronic questionnaires were distributed, and 346 valid questionnaires were returned with a return rate of 82.38%. The population was employees of Pang Dong Lai Company. Based on the competitive strategy theory, this paper found that: 1) The cost leadership strategy has a positive effect on the competitive strategy of Pang Dong Lai Company; 2) The differentiation strategy has a positive effect on the competitive strategy of Pang Dong Lai Company; and 3) The focus strategy has a positive effect on the competitive strategy of Pang Dong Lai Company. For recommendations, the competitive strategy of Pang Dong Lai Company should focus on the following aspects: 1) Optimization of the cost leadership strategy; 2) Improvement of the differentiation strategy; and 3) Refinement of the focus strategy.
Keywords: competitive strategy, cost leadership strategy, differentiation strategy, focus strategy
The Influencing Factors of the Competitive Strategy of Pang Dong Lai Company
6317195460 Li Yang 2566 (2023) The Influencing Factors of the Competitive Strategy of Pang Dong Lai Company สารนิพนธ์ (Independent Study), Advisor: Prof. Dr. Li Chunyou, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,International Business Management