The Improvement of Talent Cultivation Program for Digital Media Arts Majors in Vocational Undergraduate Colleges Based on the PDCA Model–a case study of Digital Media Art Major of Shandong Engineering Vocational and Technical University

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Title: The Improvement of Talent Cultivation Program for Digital Media Arts Majors in Vocational Undergraduate Colleges Based on the PDCA Model–a case study of Digital Media Art Major of Shandong Engineering Vocational and Technical University

Author: Zhao Xuting

Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong

Degree: Master of Business Administration

Major: Education Management

Faculty: บัณฑิตวิทยาลัย (Graduate School)

Academic year: 2566 (2023)

Published: The 16th National and International Academic Conference “Digital Transformation and Sustainable Innovation: Strategies for a Sustainable Future” 31 October – 1 November 2023  (pp.276-287) https://mba.siam.edu/proceedings16/    PDF


Abstract

With the rapid development of digital technology, the digital media art specialty has become a field of great concern. Vocational undergraduate colleges need to adopt a more effective training mode in order to adapt to the social demand for digital media art talents and cultivate more excellent digital media art talents. Based on the PDCA model, this paper carries out an in-depth research and analysis on the cultivation of digital media art professionals in Shandong Engineering Vocational and Technical University. The objectives were : 1) To analyze the status quo of digital media art professional talent cultivation program of Shandong Engineering Vocational and Technical University; 2) To propose targeted optimization and improvement measures based on PDCA model of Shandong Engineering Vocational and Technical University.

The paper mainly adoped qualitative research,through the in-depth interview with 40 students of digital media art majors in Shandong Engineering Vocational and Technical University, to understand their learning and internship process of the actual needs, confusions and expectations, to provide more targeted information for the study. Provide more targeted information for the study.

The paper found that : 1) The talent cultivation program for digital media art majors of Shandong Engineering Vocational and Technical University has the problems of insufficiently clear talent cultivation objectives, shifted curriculum focus, and a single talent cultivation method; students’ knowledge cannot be aligned with the market demand; the construction of teachers is not perfect; and the school lacks the cooperation with other colleges and universities and the digital media industry; 2) Based on the guidance of the PDCA model, Shandong Engineering Vocational and Technical University should firstly to improve the measures at plan stage ; conduct an in-depth analysis and research on market demands and trends, clarify the training objectives; rationalize the curriculum and promote the diversification of curriculum teaching modes; secondly to improve measures at the Do stage should reform the practice teaching system and strengthen the university’s management of practice teaching; actively implement inter-university cooperation and cooperation with other institutions to share resources and best practices; at the same time, strive to supplement and enhance the level of teacher training and implement continuous teacher training. Inter-university cooperation with other institutions and the digital media industry to share resources and best practices; at the same time, committed to replenishing and upgrading our faculty and implementing continuous faculty training; thirdly to Check link improvement measures, have to ensure the effectiveness of the curriculum through performance evaluation of students’ academic performance and program performance; after implementing optimization, enter the check stage to evaluate the effectiveness of the adjusted talent training program and Act Session should identify problems in a timely manner, summarize the experience, revise the objectives, and return to the planning stage promptly. Continuously adjust the talent training program until the desired effect is achieved. Through exploring a more reasonable talent training program, continuous improvement enhances the quality of school education in order to meet the social demand for high-quality digital media art professionals.

This study pursues the continuous optimization and improvement of digital media professional talent cultivation under the PDCA model to create a more sustainable and developmental future for the digital media art professional talent cultivation program of Shandong Engineering Vocational and Technical University. Through this process of improvement inquiry, the study expects to provide students with a first-class digital media art education that will make them stand out in the workplace and contribute more valuable talents to the development of the digital media industry in the society.

Keywords: PDCA model, Improvement of talent training programs, digital media arts major, vocational undergraduate education


The Improvement of Talent Cultivation Program for Digital Media Arts Majors in Vocational Undergraduate Colleges Based on the PDCA Model–a case study of Digital Media Art Major of Shandong Engineering Vocational and Technical University

6517195038 Zhao Xuting 2566 (2023) The Improvement of Talent Cultivation Program for Digital Media Arts Majors in Vocational Undergraduate Colleges Based on the PDCA Model–a case study of Digital Media Art Major of Shandong Engineering Vocational and Technical University สารนิพนธ์ (Independent Study), Advisor: ดร.จิดาภา ชลธารรัตนพงศ์ – Dr. Jidapa Chollathanrattanapong, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University

Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,Education Management

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