Title: The S.W.O.T Analysis of the Competitive Strategy of Thailand’s Textile and Garment Industry
Author: Su Sumutra
Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul
Degree: Master of Business Administration
Major:International Business Management
Faculty: บัณฑิตวิทยาลัย (Graduate School)
Academic year: 2567 (2024)
Published: The 1st Thailand-Sino International Conference and The 17th National and International Academic Conference “New Quality Productive Forces and Sustainable Innovation” 14-16 November 2024 (pp.232-242) Click PDF
Abstract
This comprehensive research endeavored to tackle the multifaceted challenges confronting the Thai textile and garment industry, encompassing the environmental sustainability concerns, worker mistreatment issues, and overarching global competitiveness landscape. Given the substantial carbon emissions associated with the clothing sector, there is an urgent need for innovative solutions. The primary objectives of this study involved delving into the repercussions of technological advancements, formulating effective competitive strategies, and furnishing guidance for achieving success in the global market. This research placed a strategic focus on crucial aspects, including the transformative influence of new technologies, sustainability measures, and the creation of differentiated products. While acknowledging the industry’s existing strengths, such as a skilled workforce and a resilient supply chain, this study assumed paramount significance in providing actionable guidance for entrepreneurs.
Utilizing the SWOT Analysis, the industry’s strengths, including its cost-effective labor force and its knack for inventive design, are duly acknowledged, alongside pressing challenges like reliance on imported materials and environmental sustainability. A comparative study of garment industries in neighboring countries such as Bangladesh, India, and Vietnam underline the imperative for strategic adjustments. Employing the documentary research method, this study meticulously scrutinized a plethora of sources including existing literature, industry analyses, and governmental releases, all aimed at garnering a comprehensive understanding of technological advancements, competitive tactics, and determinants of success within the sector. Critical discoveries spotlight strengths including competitive labor costs, unwavering quality standards, innovative design prowess, and governmental support, while also addressing weaknesses like the dependence on external raw materials, environmental degradation, and the exigency for groundbreaking measures to withstand the onslaught of cheaper competitors.
Furthermore, avenues for innovation, market expansion, and adoption of sustainable practices to cater to the burgeoning demand for eco-friendly products are thoroughly examined. Despite its pivotal role in Thailand’s economic landscape, the industry grapples with a slew of challenges, including environmental sustainability, cutthroat global competition, and the urgent need for technological advancement. Recommendations put forth include a concerted effort towards sustainable practices, diversification of raw material sources, and a heightened focus on innovation and training to ensure sustained industry growth in the long run.
Keywords: competitive strategy, Thailand’s textile and garment industry, SWOT analysis.
The S.W.O.T Analysis of the Competitive Strategy of Thailand’s Textile and Garment Industry /
6517192009 – Su Sumutra 2567 (2024) The S.W.O.T Analysis of the Competitive Strategy of Thailand’s Textile and Garment Industry สารนิพนธ์ (Independent Study), Advisor: ดร.วรางค์รัตน์ นิติวนะกุล – Dr.Warangrat Nitiwannakul, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), บริหารธุรกิจมหาบัณฑิต (บธ.ม.) – Master of Business Administration, การจัดการธุรกิจระหว่างประเทศ – International Business Management, Bangkok: Siam University