The Strategic Development of Bloomage Biotech Co., Ltd

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Project Title: The Strategic Development of Bloomage Biotech Co., Ltd
Author: Miss Liu Bing
Advisor: Assoc. Prof. Dr. Qiu Chao
Degree: Master of Business Administration
Major: Education Management
Faculty: Graduate Schools
Academic year: 2022
Url:
Published:
Conference Proceedings
The 6th STIU International Conference “Innovative Leadership for Sustainable Development” on 10-11 May 2022

Citation

Liu, Bing. (2022). The strategic development of Bloomage Biotech Co., Ltd. (Master’s independent study). Bangkok: Siam University.


Abstract

In an economic environment with increasingly intensified market competition and diversified market demands, the business risks of enterprises are getting higher. To improve resource utilization and ensure enterprises’ core competitive advantages, enterprises formulate reasonable enterprise development strategies, reduce operating costs, improve enterprise performance, and realize the enterprise’s long-term development due to the enormous challenges and pressure from domestic and foreign competitors in the development of Bloomage Biotechnology. Formulating enterprise development strategies to achieve long-term growth of enterprises is very important. Most scholars’ research on enterprise development strategy focus on the evaluation of strategy formulation, and the relevant research on how to clarify the influencing factors of development strategy is relatively lacking. With the rapid development of new Internet technologies, the uncertainty of the market environment and the intensification of individual demands have made enterprises face significant challenges coordinating resources.

It is of great practical significance for the long-term development of Bloomage Biotechnology to examine the influence of the strategic orientation of the enterprise on the development strategy of Bloomage Biotechnology. Therefore, this paper constructed a research model of “strategic orientation – dual capabilities – product system.” The strategic orientation was measured from two dimensions: market orientation and technology orientation; dual capabilities were selected from the two dimensions of utilization and exploration capability. The product system was measured in two sizes: product level and innovation. Using the Likert 5-point scoring method, a survey was conducted on enterprise managers and consumers in the Tianjin-Beijing-Hebei region, and a total of 278 data samples were obtained. With the help of SPSS22.0 for data processing, step-by-step regression analysis was used to verify the research hypothesis and to explore the impact mechanism of market orientation, technology orientation, exploration ability, and utilization ability on the product.

Keywords: strategic orientation, product system, ambidextrous competence.


Research on the Performance Evaluation System of Pharmaceutical Chain

Master of Business Administration (International Program), Siam University, Bangkok, Thailand

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