Title:
Using Case-Based Teaching Method to Optimize Graphic Design Major —Case Study of Nanjing Commercial College
Author: Ma Sainan
Advisor: Dr. Zhang Li
Degree:
Master of Business Administration
Major:
International Business Management
Faculty:
บัณฑิตวิทยาลัย (Graduate School)
Academic year:
2566 (2023)
Published:
The 15th National and International Academic Conference “Creating Shared-Value and Innovation for Sustainability” 18-20 January 2023 pp.919-928 PDF https://mba.siam.edu/proceedings15/
Abstract
Taking the Graphic Design program at Nanjing Commercial College as the research subject, this study explores the application and practice of case-based teaching in the context of web advertising design courses. The objectives of this study were as follows: 1). To explore the optimization of talent development programs in the field of graphic design through the use of case-based teaching method, 2). To explore case-based teaching can transform traditional teaching methods and enrich instructional techniques, 3). To examine case-based teaching can enhance students’ innovative practical abilities.
This research employs teaching experiments and case-based teaching methods, along with a literature review based on constructivist and cognitive learning theories. Drawing from the theoretical research and practical findings of international scholars, the study analyzes the current state of teaching in Nanjing Commercial College’s professional courses.
In conclusion, this research reflects, discusses, and provides recommendations based on its findings. Through this study, it was observed that:1. Nanjing Commercial College has embraced personalized teaching through the use of case-based teaching, thereby exploring the optimization of talent development programs in the field of graphic design.2. The application of case-based teaching has led to changes in traditional educational methods, such as the selection of course content, the implementation of case processes, the presentation of specific outcomes, and the effective use of multimedia and experimental approaches, enriching the instructional methods.3. Case-based teaching, by integrating curriculum theory with societal demands, has significantly enhanced students’ proactiveness and enthusiasm. It has also strengthened their practical and innovative capabilities, aligning them better with real-world applications.
Keywords: case pedagogy, experimental teaching method, constructivist learning theory
Using Case-Based Teaching Method to Optimize Graphic Design Major —Case Study of Nanjing Commercial College
6417195839 Ma Sainan 2566 (2023) Advisor: Dr. Zhang Li, Using Case-Based Teaching Method to Optimize Graphic Design Major —Case Study of Nanjing Commercial College สารนิพนธ์ (Independent Study), ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, Education Management, Bangkok: Siam University
Academic Year 2023, Graduate School 2023, IMBA, IMBA 2023, Independent Study, Independent Study 2023, Master of Business Administration, Master of Business Administration (International Program) 2023, Master of Business Administration 2023, ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration,Education Management