| Title: | A Study on the Influencing Factors of the Effectiveness of Online International Chinese Language Teaching Based on Learning Motivation Theory – A Case Study of Confucius Institutes in Thailand |
| Author: | Wang Jianchao |
| Advisor: | Dr. Zhang Li |
| Degree: | Master of Business Administration |
| Major: | International Business Management |
| Faculty: | บัณฑิตวิทยาลัย (Graduate School) |
| Academic year: | 2568 (2025) |
| Published: | ตีพิมพ์ในวารสาร (Journal Name) Journal of Interdisciplinary Social Development, Vol.3 No.4 pp.777-804 Click PDF |
Abstract
As globalization accelerates, Chinese, as one of the pivotal languages for international communication, has seen its teaching demand increase progressively. Especially in Thailand, due to the close economic and cultural exchanges with China, Chinese language learning has become a vital component of Thai education. In recent years, the emergence of online teaching modes has presented new opportunities and challenges for international Chinese language education. This study aimed to explore the influencing factors of the effectiveness of online international Chinese language teaching based on the learning motivation theory, with a case study of Confucius Institutes in
Thailand.
Utilizing the learning motivation theory, this study reviewed the existing research on the effectiveness of online international Chinese language teaching, delved into the influencing factors, and proposes targeted improvement suggestions. It sought to provide theoretical foundations and strategic guidance for online teaching practices in
international Chinese language education, thereby facilitating a comprehensive enhancement of teaching quality in this field. This study examined the impact of classroom management, teachers’ instructional capabilities, and teachers’ information literacy on the effectiveness of online international Chinese language teaching. A quantitative research method was adopted.
A total of 400 questionnaires were distributed, with 334 valid responses, yielding a response rate of 83.5%. The study found that classroom management, teachers’ instructional capabilities, and teachers’ information literacy significantly influence the effectiveness of online international Chinese language teaching. Based on the results, the following suggestions are proposed: (1) Increase interaction levels, cultivate teacher-student relationships, and strengthen discipline management. (2) Engage in learning and training, refine evaluation systems, and experiment with more online expression methods. (3) Foster autonomous learning, enhance information knowledge, improve discipline-specific information literacy, and promote the development of information capabilities.
Keywords: online international Chinese language teaching, effectiveness, Learning Motivation Theory, influencing factors
6417195806 Wang Jianchao, 2568 (2025), Advisor: Dr. Zhang Li, สารนิพนธ์ (Independent Study), A Study on the Influencing Factors of the Effectiveness of Online International Chinese Language Teaching Based on Learning Motivation Theory – A Case Study of Confucius Institutes in Thailand, ตีพิมพ์ในวารสาร (Journal Name), , ปริญญาโท (Master’s Degree), บัณฑิตวิทยาลัย (Graduate School), Master of Business Administration, International Business Management, Siam University, Bangkok, Thailand – มหาวิทยาลัยสยาม กรุงเทพมหานคร ประเทศไทย
